The Prelude Exhibition of The First Shanghai Graphic Design Biennale – TopoPoster: International Poster Design Exhibition, after six months (June – December, 2025) of planning and preparation, was successfully held from December 13 to December 22, 2025. As one of the larger-scale exhibitions in recent years featuring an international selection of works in China, it showcased over 300 representative poster designs from 153 influential contemporary designers and studios active in the forefront of the field across 28 countries.

"Tour de poitrine(s)" as part of International Pink October Event

How was the poster created :
As part of Pink October 2023, I was invited by the Bordeaux University Hospital (CHU de Bordeaux) for an awareness campaign and the overall communication of the event "Tour de poitrine(s)." The graphic design resulted from discussions and workshops conducted with seven concerned and willing women, during which a series of photographic portraits was produced and a sample of testimonies was transcribed in writing. Ultimately, 150 posters of seven screen-printed models (Fluo Pink and Black) measuring 120 x 176 cm were distributed throughout the metropolitan network.

What is the poster concept :
The concept of this poster campaign was to create a strong visual appeal in public spaces using testimonials from women affected by breast cancer. The choice of handwritten text and signatures reflects the social and participatory approach of the project, with the intention of raising public awareness about this cause.

Guillaume Ruiz

guillaumeruiz.com