The Prelude Exhibition of The First Shanghai Graphic Design Biennale – TopoPoster: International Poster Design Exhibition, after six months (June – December, 2025) of planning and preparation, was successfully held from December 13 to December 22, 2025. As one of the larger-scale exhibitions in recent years featuring an international selection of works in China, it showcased over 300 representative poster designs from 153 influential contemporary designers and studios active in the forefront of the field across 28 countries.

LIVE! YOURSELF

These are recruitment poster designs for store managers of AFURI, one of Japan’s most renowned ramen restaurants.

Each poster combines striking photography of a store manager preparing ramen with refined, graceful movements, alongside bold typographic expressions of each store’s name in kanji.

The kanji typography has been uniquely designed to reflect the character of each neighborhood where AFURI is located, capturing the distinct identity of all 17 stores across Japan.

Rather than following conventional approaches to recruitment advertising, the posters take on a highly graphical and artistic form. They communicate the energy and passion AFURI seeks in its managers, while highlighting the creative and ambitious work environment the company fosters.

By departing from standard recruitment visuals, this series delivers a strong impression to individuals driven by ambition and innovation.

SHA inc.

Art Director：Kazushige Takebayashi, Natsuki Isa
Designer：Norito Ishihara, Koki Watanabe