The Prelude Exhibition of The First Shanghai Graphic Design Biennale – TopoPoster: International Poster Design Exhibition, after six months (June – December, 2025) of planning and preparation, was successfully held from December 13 to December 22, 2025. As one of the larger-scale exhibitions in recent years featuring an international selection of works in China, it showcased over 300 representative poster designs from 153 influential contemporary designers and studios active in the forefront of the field across 28 countries.

K-CULTURE

For the “K-Culture” edition of the Printemps culturel Neuchâtel, we designed a visual identity built around the letter K, displayed in oversized form across the posters. This initial becomes the visual entry point for the entire season’s identity — a strong, instantly recognizable symbol.

Around it, we played with playful and evocative variations such as K-Culture, K-Love, K-Movie, K-Fashion, K-Food… a series of “K” prefixes that, in a pop-inspired and dynamic spirit, highlight the many facets of contemporary Korean culture.

Our inspiration came from the aesthetics of Asian signage, with a tall, sharply contoured typeface that echoes vertical writing. Everything is brought to life with bright colors, screen-printed to emphasize the vibrant and festive character of this edition.

SUPERO

Samuel Perroud
Jennifer Sunier
Simon Jodry
Iman Jacquat